![]() In the new version of Google Ads Editor, the search function has been improved, allowing you to get more specific when searching for campaigns or ad groups.Ĭampaign or ad group names that contain “Summer”, “campaign”, or bothĭouble quotation marks (“”) on either side of the word or phrase For example, if you searched for New Campaign, Google Ads Editor would search for campaigns or ad groups that contained the entire phrase New Campaign. Previously, when filtering campaigns or ad groups in Google Ads Editor, whatever you entered in the search box is exactly what AdWords editor would search for. Learn more about campaign device targeting. TV screen device targeting works for Display and Video campaigns, can be included in reporting, and can be applied at the campaign or ad group level. Now you can target your ads to TV screens as well as desktop, tablet, and mobile devices. Learn how to Create a video campaign with bumper ads. Target return on ad spend (ROAS) bidding (at the ad group level)īumper ad groups (and bumper ads) are now available for standard video campaigns.Target cost-per-thousand impressions (CPM) bidding (at the ad group level).Learn more About Target CPA bidding.Īlong with Target CPA bidding, this version of Google Ads Editor also supports: When you create a new Search campaign in Google Ads Editor using an account that is conversion-tracked, and you don’t set a bidding strategy, your new campaign may default to using the Target CPA bid strategy (if a recommended Target CPA is available). Bidding updatesĪlong with the existing recommended targets that show when you choose a bid strategy for your Search campaigns, you’ll also see a recommended Target cost-per-action (CPA) if one exists. Learn how to Create a TrueView for action campaign. ![]() "Call-to-action" and "headline" fields for TrueView in-stream ads are now available for all video campaigns. Calls-to-action for TrueView in-stream ads More ad text gives you more room to explain your value proposition to potential customers, and show what your products or services do. New headlines for call-only adsĬall-only ads have two new optional fields: Headline 1 and Headline 2. Learn more about Recommended daily budgets. The recommended budget is the daily budget amount you would have needed to get more of your missed impressions in the last 7 days. You’ll see a recommended budget column in your "Campaigns" table if you missed out on 10% or more of your potential traffic in the last week. Instead of turning on call reporting for each campaign or ad, you can now turn it on at the account level so that you don’t miss out on any reports. ![]() Using HTTP in the tracking template can disrupt your click measurement and redirect systems. If your tracking template uses HTTP instead of HTTPS, you’ll be reminded to update the tracking template.
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